With the increased popularity of the coaching industry, coaches are now in abundance. Also with this growth is a lack of clarity about what coaching actually is. Below we outline some truths and myths of coaching.
Effective coaching is a catalyst for positive change. Coaching differs from therapy, counseling or consulting. If you are looking for a specialist or consultant in your specific industry, then Reflections is not for you.
Coaching is not a magic wand which will change you, your team or your organisation overnight. However, we strive to give a personal approach and our success lies in the connection and relationships that we develop with our clients. A typical outcome is an increased self-awareness and of the issues at hand. This is particularly important for those individuals who find themselves at the top of the hierarchy and feeling alone. Being open, willing to face a challenge and to reflect is not always an easy process but it is a rewarding one.
Another myth about coaching is that “there is something wrong if that person needs a coach” – quite the contrary! Coaching is not about fixing problems but also enhancing and unlocking potential in individuals and organizations.
Coaching generally proves to be popular amongst employees as it achieves a balance between fulfilling organisational goals and objectives whilst taking into account the personal development needs of individuals. It is a two-way relationship with both the organisation and the employee gaining significant benefits. While coaching addresses organisation changes and challenges, it also maximizes individual’s potential with an existing employer or achieve greater balance with their work and home lives.
It is very difficult for an organisation to estimate the ROI of coaching as behavior is so intangible. However some very tangible correlated results post coaching for an organisation include:
• Lower turn-over
• Performance improvement
• A ‘happier’ and better functioning team
